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Soffe has positioned itself as a market-leading, all-American lifestyle activewear brand for men, women, juniors and children. It has done so by staying highly attuned to the ever-changing landscape of athletics and exercise, and by listening to individual athletes. The Soffe juniors’ line continues to find inspiration in the brand’s cheerleading roots — a sport defined by what a group of women can do when they work together — but has expanded its vision to include must-have apparel for yoga, dance, running and more. Soffe’s men’s offerings are rooted in the military — another example of what a strong sense of community and togetherness can do. This line is tough, durable and dependable, and it is designed to channel America’s original athlete: the soldier. And because team sports are the gold standard for working together, Soffe offers Intensity, which is focused on outfitting sports teams on and off the field. The Soffe catalog showcases the latest styles and combines them with on-the-field sensibilities to create smart performance uniforms, practice gear and accessories.